@import url('https://fonts.googleapis.com/css2?family=DM+Sans:opsz,wght@9..40,400;9..40,500;9..40,600;9..40,700&family=Playfair+Display:ital,wght@0,600;0,700;1,600&display=swap');

:root {
  --ink: #241512;
  --cocoa: #7c4e3d;
  --cocoa-dark: #3b211a;
  --cream: #f7efe8;
  --paper: #fffaf6;
  --peach: #ef9a72;
  --berry: #c93664;
  --lime: #d6ed7a;
  --line: rgba(59, 33, 26, 0.18);
  --shadow: 0 24px 70px rgba(59, 33, 26, 0.16);
  --radius: 1.5rem;
}

* { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  background: var(--cream);
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--cream);
  font-family: "DM Sans", sans-serif;
  font-size: 1rem;
  line-height: 1.6;
  overflow-x: hidden;
}

img { display: block; max-width: 100%; }
a { color: inherit; }
button, a { -webkit-tap-highlight-color: transparent; }

.skip-link {
  position: fixed;
  left: 1rem;
  top: -5rem;
  z-index: 1000;
  padding: 0.75rem 1rem;
  background: var(--paper);
  border-radius: 999px;
}

.skip-link:focus { top: 1rem; }

.site-header {
  position: absolute;
  z-index: 20;
  inset: 0 0 auto;
  padding: 1.25rem 4vw;
  color: #fffaf6;
}

.nav-shell {
  width: min(1180px, 100%);
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 0.75rem;
  text-decoration: none;
  font-weight: 700;
  letter-spacing: -0.02em;
}

.brand img {
  width: 2.65rem;
  height: 2.65rem;
  border-radius: 50%;
  object-fit: cover;
  border: 2px solid rgba(255,255,255,0.75);
}

.brand span { white-space: nowrap; }

.nav-links {
  display: flex;
  align-items: center;
  gap: 1.35rem;
  font-size: 0.9rem;
  font-weight: 600;
}

.nav-links a { text-decoration: none; }
.nav-links a:hover, .nav-links a:focus-visible { color: var(--lime); }

.nav-cta {
  padding: 0.6rem 1rem;
  border: 1px solid rgba(255,255,255,0.45);
  border-radius: 999px;
}

.menu-toggle {
  display: none;
  border: 0;
  background: transparent;
  color: inherit;
  font: inherit;
  font-weight: 700;
}

.hero {
  min-height: 880px;
  color: #fffaf6;
  background:
    radial-gradient(circle at 11% 86%, rgba(239,154,114,0.24), transparent 28%),
    var(--cocoa-dark);
  position: relative;
  overflow: hidden;
}

.hero::before {
  content: "";
  position: absolute;
  inset: 0;
  pointer-events: none;
  background-image: linear-gradient(rgba(255,255,255,0.05) 1px, transparent 1px), linear-gradient(90deg, rgba(255,255,255,0.05) 1px, transparent 1px);
  background-size: 5vw 5vw;
  mask-image: linear-gradient(to bottom, rgba(0,0,0,0.7), transparent 82%);
}

.hero-shell {
  width: min(1180px, calc(100% - 8vw));
  min-height: 880px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  align-items: end;
  gap: 4rem;
  position: relative;
}

.hero-copy {
  align-self: center;
  padding: 8.5rem 0 5rem;
  position: relative;
  z-index: 2;
}

.eyebrow {
  margin: 0 0 1rem;
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
}

.eyebrow.light { color: var(--lime); }

h1, h2, h3, p { margin-top: 0; }

h1, h2, .display {
  font-family: "Playfair Display", serif;
  letter-spacing: -0.045em;
  line-height: 0.98;
}

h1 {
  max-width: 720px;
  margin-bottom: 1.5rem;
  font-size: clamp(3.8rem, 7.5vw, 7.1rem);
  font-weight: 600;
}

h1 em { color: var(--peach); font-weight: 600; }

.hero-lede {
  max-width: 610px;
  margin-bottom: 2rem;
  color: rgba(255,250,246,0.82);
  font-size: clamp(1.05rem, 1.5vw, 1.25rem);
}

.actions { display: flex; flex-wrap: wrap; gap: 0.75rem; }

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.6rem;
  min-height: 3.25rem;
  padding: 0.8rem 1.15rem;
  border: 1px solid transparent;
  border-radius: 999px;
  font-weight: 700;
  text-decoration: none;
  transition: transform 180ms ease, background 180ms ease, color 180ms ease;
}

.button:hover { transform: translateY(-2px); }
.button.primary { background: var(--lime); color: var(--ink); }
.button.secondary { border-color: rgba(255,255,255,0.4); color: #fff; }
.button.dark { background: var(--ink); color: #fff; }
.button.paper { background: var(--paper); color: var(--ink); }

.hero-photo {
  align-self: end;
  position: relative;
  height: 790px;
  min-width: 0;
}

.hero-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 50% 34%;
  border-radius: 16rem 16rem 0 0;
  filter: saturate(0.92) contrast(1.02);
}

.run-mark {
  position: absolute;
  right: -1.5rem;
  top: 23%;
  display: grid;
  place-items: center;
  width: 7.5rem;
  height: 7.5rem;
  border-radius: 50%;
  background: var(--berry);
  color: white;
  transform: rotate(9deg);
  box-shadow: 0 12px 30px rgba(0,0,0,0.22);
  text-align: center;
  font-size: 0.75rem;
  font-weight: 700;
  line-height: 1.2;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.run-mark strong { display: block; font-size: 1.65rem; letter-spacing: -0.04em; }

.hero-proof {
  position: absolute;
  z-index: 4;
  left: 0;
  bottom: 1.5rem;
  display: flex;
  flex-wrap: wrap;
  gap: 0.55rem;
}

.proof-pill {
  padding: 0.5rem 0.8rem;
  border: 1px solid rgba(255,255,255,0.25);
  border-radius: 999px;
  background: rgba(28,18,16,0.58);
  backdrop-filter: blur(12px);
  font-size: 0.8rem;
  font-weight: 600;
}

.marquee {
  overflow: hidden;
  background: var(--lime);
  color: var(--ink);
  border-bottom: 1px solid var(--ink);
}

.marquee-track {
  width: max-content;
  display: flex;
  gap: 1.5rem;
  padding: 0.8rem 0;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  animation: scroll 30s linear infinite;
}

.marquee-track span::after { content: "✦"; margin-left: 1.5rem; }

@keyframes scroll { to { transform: translateX(-50%); } }

.section { padding: clamp(5rem, 10vw, 9rem) 4vw; }
.shell { width: min(1180px, 100%); margin: 0 auto; }

.section-heading {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(280px, 0.55fr);
  gap: 3rem;
  align-items: end;
  margin-bottom: 3rem;
}

.section-heading h2 {
  margin-bottom: 0;
  max-width: 760px;
  font-size: clamp(3rem, 6vw, 6rem);
}

.section-heading p { margin-bottom: 0.4rem; }

.path-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1rem;
}

.path-card {
  min-height: 360px;
  padding: clamp(2rem, 4vw, 3.5rem);
  border-radius: var(--radius);
  text-decoration: none;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  overflow: hidden;
  position: relative;
  transition: transform 220ms ease;
}

.path-card:hover { transform: translateY(-5px); }
.path-card.health { background: var(--paper); border: 1px solid var(--line); }
.path-card.brand-path { background: var(--cocoa); color: white; }

.path-number {
  width: 3rem;
  height: 3rem;
  border-radius: 50%;
  display: grid;
  place-items: center;
  background: var(--lime);
  color: var(--ink);
  font-weight: 800;
}

.path-card h3 {
  max-width: 480px;
  margin: 2rem 0 0.75rem;
  font-family: "Playfair Display", serif;
  font-size: clamp(2rem, 4vw, 3.8rem);
  line-height: 1;
  letter-spacing: -0.04em;
}

.path-card p { max-width: 540px; margin-bottom: 0; }
.path-arrow { position: absolute; right: 2rem; top: 2rem; font-size: 1.5rem; }

.story-section { background: var(--paper); }

.story-grid {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: clamp(2rem, 7vw, 7rem);
  align-items: center;
}

.story-photo { position: relative; }
.story-photo img {
  width: 100%;
  height: auto;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  object-position: 50% 50%;
  border-radius: 14rem 14rem 1.5rem 1.5rem;
}
.story-note {
  position: absolute;
  right: -1.5rem;
  bottom: 2rem;
  max-width: 14rem;
  padding: 1.2rem;
  border-radius: 1.25rem;
  background: var(--berry);
  color: white;
  transform: rotate(-4deg);
  box-shadow: var(--shadow);
  font-weight: 700;
}

.story-copy h2 { font-size: clamp(3.2rem, 6vw, 6.2rem); }
.story-copy .lead { font-size: 1.2rem; max-width: 640px; }

.territory-list {
  margin-top: 2.5rem;
  border-top: 1px solid var(--line);
}

.territory-row {
  display: grid;
  grid-template-columns: 3rem 1fr auto;
  gap: 1rem;
  align-items: center;
  padding: 1.25rem 0;
  border-bottom: 1px solid var(--line);
}

.territory-row span:first-child { color: var(--berry); font-weight: 800; }
.territory-row strong { font-size: 1.05rem; }
.territory-row small { font-size: 0.8rem; color: rgba(36,21,18,0.65); }

.work-section { background: var(--cocoa-dark); color: white; }
.work-section .section-heading p { color: rgba(255,255,255,0.72); }

.work-grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr 0.9fr;
  gap: 1rem;
}

.work-card {
  min-height: 470px;
  position: relative;
  overflow: hidden;
  border-radius: var(--radius);
  background: #15100f;
}

.work-card img { width: 100%; height: 100%; object-fit: cover; transition: transform 500ms ease; }
.work-card:hover img { transform: scale(1.035); }
.work-card.tall { min-height: 620px; }

.work-overlay {
  position: absolute;
  inset: auto 0 0;
  padding: 5rem 1.5rem 1.5rem;
  background: linear-gradient(transparent, rgba(18,10,8,0.9));
}

.work-overlay p { margin: 0 0 0.35rem; color: var(--lime); font-size: 0.75rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; }
.work-overlay h3 { margin: 0; font-size: 1.3rem; line-height: 1.2; }

.editorial-band { background: var(--peach); }

.editorial-grid {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: 1rem;
}

.editorial-quote {
  min-height: 520px;
  padding: clamp(2rem, 5vw, 4.5rem);
  border: 1px solid var(--ink);
  border-radius: var(--radius);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.editorial-quote p {
  font-family: "Playfair Display", serif;
  font-size: clamp(2.8rem, 5vw, 5.4rem);
  line-height: 0.98;
  letter-spacing: -0.045em;
}

.editorial-quote small { max-width: 26rem; font-size: 0.92rem; }

.editorial-photo { min-height: 520px; position: relative; overflow: hidden; border-radius: var(--radius); }
.editorial-photo img { width: 100%; height: 100%; object-fit: cover; }

.channel-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line);
}

.channel {
  padding: 2rem 2rem 2rem 0;
  text-decoration: none;
  border-bottom: 1px solid var(--line);
  display: grid;
  gap: 0.5rem;
}

.channel + .channel { padding-left: 2rem; border-left: 1px solid var(--line); }
.channel strong { font-family: "Playfair Display", serif; font-size: 2rem; }
.channel span { font-size: 0.9rem; color: rgba(36,21,18,0.68); }
.channel:hover strong { color: var(--berry); }

.closing {
  padding: clamp(5rem, 10vw, 9rem) 4vw;
  color: white;
  background: var(--berry);
}

.closing-shell {
  width: min(1180px, 100%);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  align-items: end;
  gap: 4rem;
}

.closing h2 { margin-bottom: 0; font-size: clamp(3.8rem, 8vw, 8rem); }
.closing p { font-size: 1.1rem; }

.site-footer { padding: 2.25rem 4vw; background: var(--ink); color: white; }
.footer-shell { width: min(1180px,100%); margin: 0 auto; display: flex; justify-content: space-between; align-items: center; gap: 2rem; }
.footer-meta { max-width: 38rem; color: rgba(255,255,255,0.62); font-size: 0.78rem; }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { scroll-behavior: auto !important; animation: none !important; transition: none !important; }
}

@media (max-width: 900px) {
  .nav-links {
    display: none;
    position: absolute;
    top: 4.8rem;
    left: 4vw;
    right: 4vw;
    padding: 1.25rem;
    border-radius: 1.25rem;
    background: var(--paper);
    color: var(--ink);
    box-shadow: var(--shadow);
  }
  .nav-links.open { display: grid; }
  .menu-toggle { display: block; }
  .hero { min-height: auto; }
  .hero-shell { min-height: auto; grid-template-columns: 1fr; gap: 0; width: min(100% - 2rem, 760px); }
  .hero-copy { padding: 8rem 0 3.5rem; }
  .hero-photo { height: 620px; width: 88%; margin-left: auto; }
  .hero-proof { left: 1rem; right: 1rem; bottom: 1rem; }
  .section-heading, .story-grid, .editorial-grid, .closing-shell { grid-template-columns: 1fr; }
  .section-heading { gap: 1.25rem; }
  .work-grid { grid-template-columns: 1fr 1fr; }
  .work-card:first-child { grid-column: 1 / -1; }
  .channel-grid { grid-template-columns: 1fr; }
  .channel + .channel { padding-left: 0; border-left: 0; }
}

@media (max-width: 640px) {
  .site-header { padding: 1rem; }
  .brand span { font-size: 0.9rem; }
  .hero-shell { width: calc(100% - 2rem); }
  .hero-copy { padding-top: 7rem; }
  h1 { font-size: clamp(3.4rem, 17vw, 5rem); }
  .hero-lede { font-size: 1rem; }
  .actions { display: grid; }
  .hero-photo { height: 540px; width: 100%; }
  .hero-photo img { border-radius: 9rem 9rem 0 0; }
  .run-mark { width: 6rem; height: 6rem; right: -0.25rem; top: 10%; }
  .hero-proof { position: static; padding: 1rem 0; }
  .path-grid, .work-grid { grid-template-columns: 1fr; }
  .work-card:first-child { grid-column: auto; }
  .path-card { min-height: 320px; }
  .story-note { right: -0.5rem; bottom: 1rem; }
  .territory-row { grid-template-columns: 2.2rem 1fr; }
  .territory-row small { grid-column: 2; }
  .work-card, .work-card.tall { min-height: 520px; }
  .footer-shell { align-items: flex-start; flex-direction: column; }
}